In 2020, Michael Saylor's MicroStrategy became a pioneer by adopting Bitcoin as a corporate reserve asset, moving over $500 million in cash. This strategy, dubbed the 'digital asset treasury,' gained significant momentum in 2024 following the SEC's approval of spot Bitcoin ETFs. While MicroStrategy saw substantial stock growth, other firms like Semler Scientific have experienced mixed results, with some struggling despite holding Bitcoin. The trend has also seen speculative companies use crypto announcements for short-term stock spikes, highlighting the evolving landscape of corporate finance and digital assets.