India Budget 2026: Continuity Praised, Consumption Revival Lags

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AuthorAarav Shah|Published at:
India Budget 2026: Continuity Praised, Consumption Revival Lags
Overview

India Inc. welcomed the Union Budget 2026-27's focus on continuity, infrastructure spending, and fiscal discipline, with capital expenditure rising 9% to ₹12.2 lakh crore. While praising institutional building and manufacturing growth drivers, industry leaders expressed concern over the budget's lack of a strong immediate push for consumption revival, anticipating a gradual recovery.

Fiscal Strategy and Infrastructure Boost

The government's strategy hinges on leveraging public investment to create a sustained demand environment, rather than immediate fiscal handouts. Capital expenditure has been strategically ramped up by nearly 9% to ₹12.2 lakh crore for 2026–27. This substantial allocation aims to invigorate supply chains, enhance logistics networks, and bolster income resilience, particularly outside major urban centers.
Dabur India CEO Mohit Malhotra characterized the budget as "on expected lines," emphasizing its commitment to continuity, institution-building, and resilience over short-term populism. He noted that the focus on farmer incomes and infrastructure reinforces confidence in India’s medium-term growth trajectory.

Sector-Specific Opportunities

For consumer goods companies, the pronounced focus on Tier-2 and Tier-3 cities emerged as a significant takeaway. Malhotra highlighted that recognizing Global Capability Centres as growth drivers, coupled with infrastructure investment, will facilitate expanded reach for branded products through improved access and logistics.

Rasna Private Ltd chairman Piruz Khambatta pointed to tax simplification and certainty as positives, noting that major tax cuts were not anticipated. He credited reforms like decriminalization of minor offenses and the reduction of penalties up to the first appeal for fostering a more predictable business environment.
The government's long-term vision extended to agriculture, with initiatives supporting high-value agri-crops like sandalwood and nuts, aligning with proposed international trade agreements. The push to strengthen the traditional medicine ecosystem, including new All India Institutes of Ayurveda and upgraded testing infrastructure, also received praise, connecting rural livelihoods with organized consumption.

Consumption Concerns Remain

Despite the positive fiscal outlook, industry voices were clear that consumption revival would be a gradual process. Kumar Rajagopalan, CEO of the Retailers Association of India, stated the budget was "not designed to stimulate consumption in the short term." He anticipates retail impact will stem from improvements in supply chains, workforce readiness, and rural demand rather than direct policy support.

Paritosh Ladhani, joint managing director of SLMG Beverages, echoed this sentiment, observing that the budget "strongly reinforces a manufacturing-first, ‘Make in India’ approach." He believes higher capital expenditure will enhance distribution and connectivity, supporting cost stability and long-term volume growth, even without direct tax incentives for specific sectors like non-alcoholic beverages.

Darshan Dudhoria, CEO of Indian Silk House Agencies, sees opportunities for textiles and craft-led retail through initiatives like the National Fibre Scheme, aiding modernization and artisan-led expansion in emerging consumption centers. The budget's overarching theme is laying the groundwork for demand to build steadily over the medium term.

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