Reliance Brands to Launch Italian Fashion Brand MAX&Co. in India

Consumer Products

29th October 2025, 11:41 AM

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Stocks Mentioned :

Reliance Industries Limited

Short Description :

Reliance Brands Limited (RBL) has signed a master franchise agreement with Italy's Max Mara Fashion Group to bring the contemporary fashion brand MAX&Co. to India. The first MAX&Co. store is planned to open in Mumbai in early 2026, with subsequent expansion across major Indian cities. This move aims to cater to the evolving style preferences of Indian women by introducing MAX&Co.'s distinct Italian design heritage and youthful energy to the market.

Detailed Coverage :

Reliance Brands Limited (RBL), a subsidiary of Reliance Retail Ventures Ltd., announced a significant long-term master franchise agreement to introduce the contemporary Italian fashion brand MAX&Co. to India. MAX&Co. is a prominent brand under the umbrella of the Max Mara Fashion Group, a globally recognized Italian fashion house.

Through this strategic partnership, RBL will bring MAX&Co.’s signature 'fluid, mix and match' approach and its collection of contemporary pieces to Indian consumers. The brand is known for embodying a bold, modern expression of femininity.

The debut MAX&Co. store is scheduled to open its doors in Mumbai in early 2026. Following this launch, RBL plans a nationwide rollout in key metropolitan areas, indicating a focused expansion strategy within India's lucrative fashion retail market.

Isha Ambani, executive director of Reliance Retail Ventures Ltd., expressed enthusiasm about the partnership, highlighting that MAX&Co.’s spirit of individuality and youthful energy will resonate strongly with Indian women. Maria Giulia Prezioso Maramotti, MAX&Co.'s brand divisional director, views India as a vibrant, forward-thinking market that aligns with the brand's passion for creativity and self-expression.

Impact This partnership marks an important step for Reliance Brands in strengthening its presence in the premium and contemporary women's fashion segment in India. It aims to capitalize on the growing demand for international fashion brands and the increasing disposable incomes of Indian consumers. The success of MAX&Co. could further bolster Reliance Retail's dominance in the organized retail sector and influence competitor strategies. Rating: 7/10

Difficult Terms Explained: Master Franchise Agreement: A legal contract where one party (the franchisor) grants another party (the franchisee) the right to operate a business under the franchisor's brand and system, often including the right to sub-franchise within a specific territory. Contemporary Fashion: Clothing that is fashionable and current, reflecting modern trends and styles. Fluid, Mix and Match Approach: A style philosophy that encourages versatility, allowing wearers to easily combine different pieces from a collection to create various outfits.