Snitch Launches 60-Minute Apparel Delivery Service in Bengaluru, Eyes National Expansion

Snitch, a direct-to-consumer (D2C) fashion brand, has launched an innovative 60-minute apparel delivery service, marking its entry into the rapidly expanding quick commerce segment. The service is currently being piloted in Bengaluru, utilizing Snitch's retail stores across the city as hyperlocal fulfillment hubs. This strategic approach allows for rapid dispatch of orders, leveraging existing infrastructure.

The company has ambitious plans to scale this quick commerce offering, with second-phase rollouts targeted for Delhi, Mumbai, and Hyderabad. Snitch aims to make its 60-minute delivery service available across India by early 2026. To enhance customer experience, each city will feature curated fashion selections tailored to local preferences, ensuring a unique, city-specific fashion journey.

Founded in 2019 by Siddharth Dungarwal, Snitch initially operated offline before pivoting online during the Covid-19 pandemic. It offers a diverse range of apparel, including shirts, jackets, hoodies, and innerwear, through its website, physical stores, and e-commerce marketplaces.

In June, Snitch secured $39.6 million (approximately INR 338.4 crore) in Series B funding, led by 360 ONE Asset. This capital infusion is earmarked for expanding its offline retail presence to over 100 stores by the end of 2025, entering the quick commerce domain, launching new product categories, and exploring international markets.

Financially, Snitch demonstrated robust growth, with its revenue crossing the INR 500 crore mark in FY25, more than doubling from INR 243 crore in FY24. Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) also saw a substantial increase, rising nearly fivefold year-on-year to approximately INR 30 crore in FY25.

Snitch's foray into quick fashion delivery occurs as several other startups like Slikk, KNOT, and NEWME are also active in this space, capitalizing on the boom initiated by quick grocery delivery. Competitors like NEWME offer similar rapid delivery options, and established players such as Myntra, AJIO, and Nykaa have also begun implementing quick delivery models.

However, the quick fashion sector remains nascent and capital-intensive. Startups like Blip have faced challenges and ceased operations due to funding issues, highlighting the risks involved.

Impact: This move by Snitch could lead to increased competition in the Indian fashion e-commerce sector, potentially pushing other players to enhance their delivery speed and customer service. It also signals a significant trend towards faster fulfillment in online retail. Rating: 7/10

Difficult terms: * D2C (Direct-to-Consumer): A business model where companies sell their products directly to the end customer, bypassing traditional retail intermediaries. * Quick Commerce: A type of e-commerce focusing on ultra-fast delivery, often within 10-60 minutes, for products like groceries, convenience items, and now fashion. * Fulfillment Hubs: Locations, such as retail stores or warehouses, from which orders are processed and dispatched to customers. * Series B Funding: A stage of venture capital financing for startups that have already established a product or service, have demonstrated market traction, and are seeking capital for growth and expansion. * EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization): A measure of a company's operating performance, indicating profitability before accounting for financing decisions, accounting decisions, and tax environments. * FY25 / FY24 (Financial Year 2025 / Financial Year 2024): Refers to the fiscal year ending in March of 2025 and 2024, respectively, used for financial reporting. * Nascent Stage: A sector or industry that is in its early, developing phase. * Venture Capital: Financing that investors provide to startup companies and small businesses with long-term growth potential.