Consumer Products
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31st October 2025, 6:52 AM

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Bira 91, the craft beer brand, is reportedly deep in a financial crisis. Its parent company has effectively lost control of The Beer Cafe, a popular pub chain under its umbrella, as investors Kirin Holdings and Anicut Capital enforced their rights on pledged shares following Bira 91's default on loans backed by these shares. This dispute is now before the Delhi High Court.
Internally, the situation is dire for employees, who claim salaries have been delayed for up to seven months. Allegations include tax deductions from salaries that were not deposited and missed payments for provident fund and gratuity. This has led to significant employee distress, anger, and demands for a forensic audit and for founder and CEO Ankur Jain to step down.
The crisis escalated following a regulatory shift in late 2023, which required Bira 91 to reapply for state liquor licenses. For several months, these approvals were delayed, preventing the sale of an estimated Rs 80 crore worth of produced beer inventory. This operational bottleneck severely impacted cash inflows.
Financially, the company has seen a sharp decline. In Fiscal Year 2024, revenue reportedly fell to around Rs 638 crore, while losses surged to nearly Rs 750 crore. Accumulated losses have now crossed Rs 1,900 crore. Auditors have raised doubts about the company's ability to continue as a going concern. A planned Rs 500 crore fundraising round also failed, and the company's unlisted share price has reportedly dropped significantly.
The workforce has been reduced from about 700 to approximately 260 employees, with many exiting due to unpaid dues, estimated to be around Rs 50 crore.
Impact: This news has a significant impact on the Indian stock market and business environment. It highlights the vulnerabilities of even well-known startups and could affect investor sentiment towards the consumer goods and startup sectors. Competitors are already capitalizing on the market gaps created by Bira's disruptions, and consumer loyalty may shift permanently. Rating: 8/10
Difficult Terms: * **Pledged Shares**: Shares that a company or individual has given to a lender as collateral for a loan. If the loan is not repaid, the lender can seize and sell these shares. * **Forensic Audit**: A detailed examination of financial records to uncover evidence of fraud, misconduct, or financial irregularities. * **Going Concern**: An accounting principle that assumes a business will continue to operate for the foreseeable future. If auditors doubt this, it indicates serious financial distress and potential bankruptcy. * **Liquor Licenses**: Official permits required by governments to produce, sell, or distribute alcoholic beverages. * **Inventory**: Goods or raw materials that a company has on hand for sale or use in production. * **Cash Inflows**: Money received by a company from its normal business operations. * **Accumulated Losses**: The total net losses a company has incurred over its lifetime that have not been offset by profits. * **Restructuring**: Making significant changes to a company's financial and operational structure, often to improve efficiency, reduce debt, or avoid bankruptcy.