Whalesbook
Wipro Consumer Care & Lighting is launching 'HappyFur', its new pet food brand, in India's rapidly growing market within 6-12 months. This expansion into the over $2.4 billion pet food segment, growing at over 15% annually, intensifies competition. Wipro's move follows its investment in Goofy Tails and comes as rivals like Reliance Consumer Products (with Waggies) and global players increase focus on this lucrative sector.