Unilever India Momentum Battles Global Headwinds: Market Share Gains vs. Currency Woes

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AuthorSimar Singh|Published at:
Unilever India Momentum Battles Global Headwinds: Market Share Gains vs. Currency Woes
Overview

Hindustan Unilever Limited (HUL) demonstrated robust performance in its Home Care segment, achieving its highest market share in India, a key growth market for parent Unilever. This strength is tempered by global currency depreciation impacting Unilever's overall turnover and ongoing portfolio restructuring. Analysts project sustained demand in India's FMCG sector, yet competitive intensity and currency volatility pose significant challenges.

The Core Catalyst

Unilever's operations in India, its second-largest market, continue to be a bright spot, with improving business fundamentals and market share gains, particularly in the Home Care segment. In the fourth quarter of 2025, this segment reported a 4.7% underlying sales growth, supported by a strong 4% volume growth in India alone. This performance propelled Home Care to its highest-ever market share within the country. Hindustan Unilever Limited (HUL) itself delivered a 5% underlying sales growth (USG) with 4% underlying volume growth (UVG) in the December quarter. The company's strategic emphasis on premium segments and digitally native brands, with a significant focus on the US and India, appears to be yielding traction in these 'anchor markets'. Despite these localized successes, Unilever's global turnover for 2025 stood at €50.5 billion, down 3.8%, primarily due to adverse currency movements, including the Indian Rupee's depreciation against the Euro, and net disposals. While HUL's stock is valued at a forward P/E of approximately 52-54x, reflecting investor confidence in its domestic performance, Unilever PLC trades at a lower P/E of around 23-27x, suggesting a more cautious global valuation amidst broader economic uncertainties.

The Analytical Deep Dive

The Indian Fast-Moving Consumer Goods (FMCG) sector is poised for a strong 2026, with forecasts anticipating high single-digit volume growth driven by easing inflation, stabilising commodity prices, and supportive government policies. Demand is recovering in urban centres, while rural consumption continues its progressive improvement, bolstered by income support schemes. HUL's strategy to invest in rural penetration and urban premiumisation aligns with these trends. However, the competitive landscape is intensifying, with regional and direct-to-consumer (D2C) brands posing a significant challenge. HUL's P/E ratio of approximately 49-53x is slightly above the FMCG industry average of 48.3x, indicating a premium valuation for its market leadership and stable operations. Unilever's global turnover decline of 3.8% in 2025, specifically mentioning the Indian Rupee's depreciation as a contributor to currency headwinds, highlights the financial drag from emerging market currency volatility. The company's strategic move to demerge its ice cream business and focus on higher-margin categories like Beauty & Wellbeing and Personal Care, while continuing to invest in brand-building and digital commerce, aims to counter these global pressures. Analyst sentiment for HUL remains largely positive, with price targets for 2026 ranging from ₹2,365 to ₹2,850, reflecting expectations of steady growth and margin recovery.

The Forensic Bear Case

Despite the narrative of improving fundamentals in India, significant risks cloud Unilever's global outlook. The persistent negative impact of currency fluctuations, which shaved 5.9% off Unilever's 2025 turnover, remains a substantial overhang. The company's strategic portfolio reshaping, including disposals, contributed another 1.2% decline in turnover, indicating a company in transition rather than consistent organic expansion. The recent leadership change, with Fernando Fernandez taking over as CEO from Hein Schumacher in March 2025, less than two years after Schumacher's appointment, raises questions about strategic continuity and execution speed. Furthermore, internal governance friction was highlighted by the controversy surrounding Ben & Jerry's, where the parent firm reportedly ousted the brand's boss over political activism disputes. In India, while HUL benefits from improving market conditions, the intense competition from agile regional players and D2C brands, coupled with the need for sustained investment in marketing and innovation, could pressure margins. HUL's valuation, trading at a P/E ratio north of 50x, presents a risk if volume growth falters or if competitive pressures erode its pricing power, as its current price already anticipates sustained premium performance. The demerger of the ice cream business (Kwality Wall's) and its impending stock market debut on February 16, 2026, while intended to streamline operations, also represents a spin-off of a business unit that may have provided stable, albeit lower-margin, revenue streams.

The Future Outlook

Looking ahead to 2026, Unilever anticipates underlying sales growth between 4% and 6%, with a focus on achieving at least 2% underlying volume growth and a modest improvement in its underlying operating margin. The company plans to continue investing in premium segments, digitally native brands, and e-commerce exposure, particularly in its anchor markets of the US and India. For Hindustan Unilever, analysts project a continued focus on volume-led growth and margin recovery. Price targets for 2026 generally hover in the ₹2,480–₹2,850 range, suggesting a belief in the company's ability to navigate competitive pressures and leverage the positive macro trends in the Indian FMCG sector. The successful integration of its restructured portfolio and effective management of currency headwinds will be critical for Unilever to translate India's localized strength into sustained global financial performance.
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