Titan Eyes $2 Billion Watch Sales Post-EU Trade Deal, Swiss Luxury Boom Expected

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AuthorKavya Nair|Published at:
Titan Eyes $2 Billion Watch Sales Post-EU Trade Deal, Swiss Luxury Boom Expected
Overview

Titan Company anticipates a significant rise in Indian sales for luxury Swiss watches, driven by the India-EU Free Trade Agreement which lowers import duties. The Tata group firm aims to boost overall watch sales to $2 billion by FY30, heavily leaning on premiumization and expanding its Helios and Helios Luxe formats. This strategic push positions Swiss brands to become more competitive, potentially reshaping India's premium watch market.

Trade Pact Fuels Luxury Watch Ambitions

Titan Company is poised for substantial growth in India's luxury watch segment, projecting a sharp increase in Swiss watch sales following the implementation of the India-EU Free Trade Agreement. This pact, which began reducing duties on October 1, 2025, has already seen import taxes on Swiss watches fall from approximately 22% to 15%. Company executives believe further duty reductions under the broader India-EU FTA will make these timepieces more competitive against domestic offerings.

Ambitious Sales Targets Set

The watchmaker, part of the venerable Tata group, has set aggressive financial targets. It aims to achieve $1 billion in overall watch sales in the next fiscal year, with a doubling of that figure to $2 billion by FY30. This expansion is underpinned by a strong focus on premiumization within the market and an increased presence in luxury retail formats through its Helios and Helios Luxe chains. Titan is actively in discussions with more Swiss watch brands for potential partnerships to bolster its portfolio.

Competitive Landscape Heats Up

Rahul Shukla, Titan Watches Chief Sales & Marketing Officer, noted that the premium segment is expected to be the primary growth driver. He anticipates increased activity not just from international players but also from domestic companies and private equity-backed firms recognizing the high-growth potential of the watch category. Titan currently partners with four to five Swiss brands and has more collaborations in the pipeline, indicating a strategic effort to capture a larger share of the burgeoning luxury market, which typically starts at price points above ₹50,000.

Strong Performance in FY'25

Titan's 'Watch & Wearable' segment demonstrated robust performance in FY'25, reporting revenues of ₹4,576 crore with a growth exceeding 17%. The company highlighted that watches priced above ₹50,000 now constitute over half of the business within its Helios chain, underscoring the growing consumer appetite for high-end timepieces. Despite the competitive pressures, Titan remains confident in its growth trajectory, fueled by strong recent performance and ambitious future plans.

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