Activewear brand TechnoSport has launched a new 64,000 square foot warehouse in Bengaluru to increase its distribution capacity by 130%. The facility aims to support retail and online growth by processing up to one million units monthly. This expansion is designed to improve supply chain speed and product availability across South India and beyond.
TechnoSport has operationalized a 64,000 square foot logistics facility at Welspun One Logistics Park in Baglur, Bengaluru. This new site is a central component of the company's strategy to scale its distribution network as it seeks to capture a larger share of the expanding Indian sportswear market. By adding this space, the company has increased its managed warehousing capacity by 130%, which is expected to support both its physical retail stores and direct-to-consumer online sales.
Strategic Expansion and Logistics Efficiency
The Bengaluru location serves as a critical node for TechnoSport, providing better proximity to markets in Karnataka, Andhra Pradesh, and western India. By decentralizing its logistics footprint, the company aims to reduce transit times and improve inventory replenishment cycles. According to the company, the facility is designed to store 1.8 million products and possesses the capability to process one million units every month. The infrastructure also allows for further scaling to handle up to 3 million units, providing the company with room for future volume increases without requiring immediate new construction.
Indian Activewear Market Context
The move comes as the Indian sportswear industry continues to see consistent demand. Driven by higher health awareness and the popularity of athleisure apparel, the sector has moved beyond a small niche to become a significant retail category. Industry estimates suggest the sportswear market in India reached approximately ₹82,410 crore in 2025, growing at roughly 11%. Projections indicate the market could surpass ₹1.3 trillion by 2030, assuming current consumption trends and e-commerce penetration rates remain steady.
Operational Monitorables
For investors and market observers, the effectiveness of this facility will depend on how well the company manages its increased fixed costs relative to sales growth. While expanded warehousing capacity is necessary for rapid delivery, it also increases overhead expenses such as rent, maintenance, and power. The company's ability to maintain healthy profit margins while scaling its omnichannel distribution network will be a key performance indicator. Furthermore, investors may look for updates on how this facility reduces overall logistics costs per unit and whether it leads to a measurable improvement in customer delivery times compared to previous supply chain setups. Future updates from the company regarding revenue growth from the southern region and the utilization rate of this new warehouse will be important for tracking the success of this capital-intensive expansion.