Whalesbook
SuperYou, the protein snacking brand co-founded by Ranveer Singh and Nikunj Biyani, has reported ₹150 crore in annual recurring revenue (ARR) after completing its first year of operations. The company sold over 15 million units of its protein wafers and powders. It plans to invest ₹40-50 crore in research and development to become a ₹1,000-crore brand within two to three years, targeting India's protein deficiency market.
SuperYou, a protein snacking brand backed by actor Ranveer Singh and co-founder Nikunj Biyani, has achieved significant milestones in its inaugural year. The company has reported an annual recurring revenue (ARR) of ₹150 crore and sold over 15 million units of its diverse product range, which includes Protein Wafers, Multigrain Chips, Mini Protein Wafers, and Fermented Yeast Protein Powders.
Its distribution network is robust, spanning e-commerce platforms like Amazon and Flipkart, quick-commerce services including Blinkit, Swiggy Instamart, and Zepto, its own D2C (Direct-to-Consumer) platform, and over 4,500 modern and general trade outlets in metro and Tier-2 cities.
The brand's mission is to make protein intake accessible and enjoyable, addressing the high prevalence of protein deficiency in India. Ranveer Singh emphasized the goal of making "everyday choices matter by reimagining how people track their intake and enjoy protein, seamlessly." Nikunj Biyani added that the company aims to make protein "exciting, approachable, and a part of daily life, not just gym life."
Looking ahead, SuperYou is set to scale its innovation and product development efforts. It plans a significant investment of ₹40-50 crore in research and development (R&D) as part of its next growth phase. The company has set an ambitious target of becoming a ₹1,000-crore brand within the next two to three years.
Impact
This news signals strong growth potential in India's burgeoning health and wellness consumer products sector, particularly in functional foods and snacks. The company's ambitious expansion plans and R&D investment suggest a focused strategy to capture a significant market share. While SuperYou is not a listed entity, its success story can inspire other startups and highlight opportunities in the packaged food and health supplement segments for investors watching the consumer space.
Rating: 7/10
Difficult Terms:
Annual Recurring Revenue (ARR): The total revenue a company expects to receive from its customers over a year, based on recurring subscriptions or contracts. It's a key metric for subscription-based businesses and provides insight into predictable income.
D2C (Direct-to-Consumer): A business model where a company sells its products directly to its end customers, bypassing intermediaries like retailers or wholesalers.
Quick-commerce: A rapidly growing e-commerce segment focused on delivering small orders to consumers within a very short timeframe, often 10-30 minutes.
Modern Trade Outlets: Retail stores that are typically part of a chain, offering a wider variety of products, standardized pricing, and often featuring self-service models (e.g., supermarkets, hypermarkets).
General Trade Outlets: Traditional retail shops, often family-owned, that form the backbone of distribution in many emerging markets (e.g., local kirana stores).
