Whalesbook
Value fashion retailers are aggressively expanding into South India, recognizing it as a prime growth market due to high demand, rising incomes, and favourable retail economics. Brands like Trent's Zudio, Reliance Retail's Yousta, Aditya Birla Fashion's OWND!, and V-Mart are dedicating significant portions of their networks to the southern states, capitalizing on the shift from unorganized to organized apparel and strong consumption patterns.