Senco Gold STUNS Market! ₹1700 Cr Festive Sales Amidst Record Gold Prices - See How They Did It!

Consumer Products

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Updated on 13 Nov 2025, 08:15 am

Senco Gold Limited announced a record-breaking festive season, with October 2025 retail sales surpassing Rs 1,700 crore, marking its highest monthly achievement even as gold prices touched lifetime highs. Sales on Dhanteras alone surged 56% year-on-year, contributing to a 25% year-to-date growth for October. This exceptional performance builds on a strong first half of Fiscal Year 2026, where consolidated revenue grew by 16% to Rs 3,362.3 crore, and profit after tax (PAT) jumped an impressive 142% to Rs 153.4 crore. The company's EBITDA also saw a significant increase of 81%, reaching Rs 290.1 crore. Strategic expansion played a key role, with Senco Gold opening 16 new showrooms in the first half, bringing its total retail footprint to 192 outlets across 17 states.

Key drivers for this success included a 7.5% same-store sales growth (SSSG), a rise in Average Selling Price (ASP) and Average Ticket Value (ATV), and a notable 31% growth in diamond jewelry demand, boosting the 'stud ratio' to 12%. Management reiterated their full-year topline growth guidance of approximately 20% and plans to open 6-8 more showrooms in the remainder of FY26.

Impact: This news indicates strong consumer demand and resilience in the Indian jewelry market, even under price pressure. It boosts investor confidence in Senco Gold and highlights the sector's potential. Rating: 7/10.

Difficult terms: * **YoY (Year-on-Year):** Comparing a period with the same period in the previous year. * **Dhanteras/Diwali:** Major Indian festivals, which are peak shopping times, particularly for gold and jewelry. * **FY26 (Fiscal Year 2026):** The financial year ending March 31, 2026. * **H1 (First Half):** The initial six months of a fiscal year (typically April to September). * **Q2 (Second Quarter):** A three-month period within the fiscal year (typically July to September). * **SSSG (Same-Store Sales Growth):** Growth in sales from stores that have been operating for at least one year. * **EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization):** A measure of a company's operating profit. * **PAT (Profit After Tax):** The net profit remaining after all expenses and taxes have been paid. * **ASP (Average Selling Price):** The average price at which a product is sold. * **ATV (Average Ticket Value):** The average monetary value of a customer's transaction. * **Stud Ratio:** Likely refers to the proportion of sales derived from studded jewelry (adorned with diamonds or gemstones).