Reliance Retail's beauty arm, Tira, has exclusively launched South Korean makeup brand Hince in India. This move expands Tira's global portfolio, offering consumers minimalist K-beauty products through its integrated online and in-store omnichannel experience, enhancing choices in the premium beauty market.
Global Beauty Enters India
Reliance Retail's beauty business, Tira, has officially launched South Korean makeup brand Hince in India. This strategic move significantly bolsters Tira's exclusive international brand lineup. Hince is recognized for its modern, minimalist aesthetic and its innovative beauty formulations.
Tira's Strategic Expansion
The K-beauty brand's products are now exclusively available across India via Tira's integrated online and in-store channels, as well as on the e-commerce platform AJIO. This partnership allows Tira to bring globally acclaimed beauty labels closer to Indian consumers.
Hince Brand Profile
Hince is celebrated for its 'effortless beauty' philosophy. Among its most popular products are the viral Raw Glow Dewy Ball, a versatile multi-use balm, and the Raw Glow Gel Tint, both designed for a natural, radiant finish.
Omnichannel Reach
Tira, launched by Reliance Retail, boasts delivery to over 98% of India's pincodes. Its retail stores are equipped with cutting-edge beauty technology, including virtual try-on tools and advanced skin analyzers. The flagship store at Mumbai's Jio World Plaza further showcases premium global brands and exclusive services.
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