Reliance Retail Acquires Himalayan Beauty Brand Pahadi Local

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AuthorIshaan Verma|Published at:
Reliance Retail Acquires Himalayan Beauty Brand Pahadi Local
Overview

Reliance Retail has acquired Pahadi Local, a personal care brand inspired by the Himalayas and focused on natural ingredients and sustainable sourcing. This acquisition strengthens Reliance's position in the growing beauty and wellness market. The company plans to use its wide retail network and digital platforms to grow the brand, while the founding team will continue to lead its creative direction and product development.

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Boosting Beauty and Wellness

This acquisition is part of Reliance Retail Ventures' plan to invest in promising Indian brands across beauty, wellness, fashion, and lifestyle. The move targets the fast-growing beauty and wellness market, where consumers show strong interest in natural and sustainably sourced products.

Reliance's Retail Power

Pahadi Local, founded in 2018, offers skincare and wellness products made from native Himalayan ingredients and traditional methods. Its appeal comes from its natural, clean approach and responsible sourcing. Reliance Retail plans to use its extensive retail network, digital platforms, and supply chain to boost Pahadi Local's growth.

Protecting Brand Identity

Isha Ambani, executive director at Reliance Retail Ventures, noted the brand fits well with the group's values, especially its focus on local ingredients and responsible sourcing. Reliance aims to significantly grow the brand using its wide retail network, while keeping its core identity and product philosophy intact. The founding team will continue to lead the brand's creative direction and product innovation, maintaining its commitment to natural formulas and community sourcing.

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