Whalesbook
Reliance Consumer Products (RCPL) is set to enter India's rapidly growing pet food market with its new brand 'Waggies'. The company plans to price its products 20-50% lower than established players like Nestle and Mars, replicating its successful low-cost strategy seen with Campa Cola. This move targets mass consumers in tier-2 cities, aiming to capture a significant share of a market projected to double to $7 billion by 2028.