Whalesbook
Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has launched 'Waggies', a new pet food brand focused on accessible, science-backed nutrition at affordable prices. The brand offers two variants, priced at ₹199 per kg and ₹249 per kg, along with ₹20 trial packs. Waggies aims to compete with established brands like Pedigree and Royal Canin by offering a research-led formulation at a significantly lower cost.