Radico Khaitan has launched its new premium Indian Single Malt whisky, "Rampur 1943 Virasat." Priced between ₹3,500 and ₹4,500 per bottle, this launch targets the discerning Indian spirits market in Uttar Pradesh, Haryana, and Delhi. The company highlights its commitment to quality and innovation, aiming to showcase the rich heritage and craftsmanship of Indian whisky to a wider audience. The single malt is matured in bourbon barrels and finished in port pipes, promising a complex taste profile.