Radico Khaitan has listed its premium Rampur whisky portfolio at four major UK airports, including Heathrow and Gatwick. This strategic move focuses on building brand visibility in the international market for its higher-value product category. Investors may track how this global presence impacts the company's brand positioning and revenue growth alongside its existing Indian market performance.
Radico Khaitan has expanded the reach of its premium spirits brand, Rampur Indian Single Malt, by securing retail space at four major UK transit hubs: Heathrow, Gatwick, Manchester, and Birmingham. This entry into UK duty-free retail marks a notable step in the company's effort to increase its presence in the international market, targeting the high-traffic demographic that passes through these airports.
The core of this strategy is to transition from being primarily an Indian Made Foreign Liquor (IMFL) player to a brand known for higher-value, premium offerings. The company is using this platform to showcase its key products, including the Rampur Indian Single Malt Double Cask, Asava, Barrel Blush, and the Sangam World Malt range. By placing these products in international duty-free stores, Radico Khaitan is looking to compete directly with global liquor brands and increase its brand recognition among travelers.
This international expansion is supported by a shift in the company's domestic financial focus. For the fiscal year 2026, the company reported revenue of approximately ₹6,050 crore. A significant contributor to this growth has been the 'Prestige & Above' category, which made up 70.3% of its total IMFL value. This shift toward more expensive products is a critical strategy for the company, as it aims to improve profit margins compared to its mass-market offerings. In the first quarter of fiscal year 2027, the company reported revenue of ₹1,684 crore with an EBITDA margin of 20.7%, reflecting the strength of this premium strategy.
On the stock market, the company's shares were trading at ₹4,519.80 as of late September 2026. The stock has shown strong momentum, outperforming the Nifty FMCG index by more than 56% over the past year. While this performance highlights market confidence in the company's growth strategy, investors should monitor the challenges inherent in global expansion, such as intense competition from established international whisky brands in the duty-free space and the ability to maintain brand relevance in new markets.
Moving forward, the primary monitorable for investors will be how this increased visibility translates into actual sales volume in global retail. Additionally, as the company continues to spend on brand building and international expansion, it will be important to observe whether these costs impact overall profit margins. The sustainability of the shift toward higher-value products in both the domestic and international markets remains a key factor to watch as the company aims to move beyond its traditional business mix.