Whalesbook
D2C beauty brand Plum is aggressively expanding its reach, drawing over 60% of its revenue from markets outside major metro cities. The company plans to increase its offline outlets to 200 by year-end and aims to be among the top three players in its operating segments by 2030. Plum is also preparing to enter the makeup market and is set to boost its export business, currently at 7% of total revenue, targeting new geographies in the Middle East and Africa.