Bengaluru-based parenting platform Peeko has secured Series A capital led by Chiratae Ventures to support its expansion. The startup, which operates a quick-commerce model, intends to use the funds to scale its delivery network and technology. As a private company, Peeko is now navigating a competitive market dominated by both specialized babycare retailers and broader quick-commerce platforms.
Peeko, a Bengaluru-based startup focused on the babycare segment, has secured Series A funding led by Chiratae Ventures. Existing investor Stellaris Venture Partners also participated in the round. The company plans to deploy the capital to enhance its technology, hire new talent, and expand its operational footprint.
Founded by IIT alumni Chetan Sharma, Vivek Khetan, and Abhijit Gairola, Peeko operates a quick-commerce model tailored for parenting essentials. The platform differentiates itself by offering sub-60-minute delivery and a unique try-and-buy feature, which allows customers to verify product fit before completing their purchase. This approach is designed to build trust in a category where product quality and suitability are paramount for parents.
The company currently operates in Bengaluru and maintains a large inventory of stock-keeping units, ranging from apparel and toys to essential consumables. With this fresh capital, the management aims to increase the number of dark stores—small, neighborhood-focused distribution centers—to achieve full city-wide coverage. The expansion strategy is aimed at capturing a larger share of the fast-growing baby and kids commerce market in India.
However, operating in the quick-commerce space involves significant challenges. The sector is highly competitive and capital-intensive, requiring constant investment to maintain fast delivery speeds and broad product availability. Peeko faces competition not only from specialized babycare retailers like FirstCry but also from larger, established quick-commerce players that are increasingly expanding their product categories to include baby essentials.
Because Peeko is a private company, it is not listed on the National Stock Exchange (NSE) or the Bombay Stock Exchange (BSE), meaning there is no public stock price to track. Interested parties will likely focus on how the company manages its cash burn while scaling operations. The key test for the business will be its ability to improve unit economics and customer retention in a market where convenience is a major battleground. The company’s ability to maintain its service quality while entering new urban markets will be the primary metric to watch in the coming quarters.