Direct-to-consumer snack brand Open Secret has secured ₹50 crore in equity and debt funding. The capital will support offline store expansion, new product launches, and supply chain technology. Investors may track the company's progress toward its target of ₹1,000 crore annual recurring revenue over the next three years.
Direct-to-consumer snacking brand Open Secret announced on Monday that it has raised ₹50 crore in a fresh funding round. The investment was led by the Desai Brothers Group and consists of ₹30 crore in equity, with the remainder structured as institutional debt. The company plans to use these funds to increase its physical retail presence, launch new snack categories, and integrate artificial intelligence into its supply chain operations.
Strategic Expansion into Offline Markets
Since its founding in 2019, Open Secret has focused on building a market for healthier versions of common snacks such as cookies and biscuits. The brand currently has a presence in more than 500 retail stores across several cities. With the new capital, the company intends to grow this offline footprint significantly. This expansion strategy is part of a broader move to diversify its product range, which will now include chips and traditional savoury snacks, putting it in direct competition with major incumbents in the packaged food sector.
Scaling Revenue and Operational Goals
Open Secret reports a current annual recurring revenue exceeding ₹200 crore and is experiencing a month-on-month growth rate of approximately 10%. Founder and CEO Ahana Gautam stated that the partnership with Desai Brothers Group is expected to provide essential manufacturing and distribution support to help the company scale. The brand has set a goal to reach ₹1,000 crore in annual recurring revenue within three years, while aiming to maintain profitability throughout this growth phase.
The integration of AI agents into the supply chain is intended to improve operational efficiency and manage the gap between consumer demand and current supply capacity. For investors and industry observers, the primary area to monitor will be the execution of these expansion plans in a highly competitive snack market, where large established players often have significant economies of scale. Success will depend on the company's ability to maintain its growth trajectory while managing the costs associated with rapid retail expansion and product diversification.