Mumbai-based Naturis Cosmetics has secured ₹100 crore in its first external funding round. The manufacturer plans to use these funds to build a new production facility in Vapi and expand into new product segments like men's grooming and fragrances. The investment includes participation from Sharrp Ventures and the family office of Infosys co-founder K. Dinesh.
Naturis Cosmetics, an Indian manufacturer focused on research and development for beauty and personal care products, has successfully raised ₹100 crore in its first-ever external funding round. The investment round was led by Sharrp Ventures, with additional participation from the Mirabilis Investment Trust, which is the family office of Infosys co-founder K. Dinesh. Other participants in the round included Anicut Capital, Niveshaay, and several individual investors from the pharmaceutical, specialty chemical, and direct-to-consumer sectors.
Expanding Manufacturing and R&D
The Mumbai-based company intends to utilize this capital injection to scale its operations significantly. A major part of the funding is earmarked for the construction of a new 225,000-square-foot production plant in Vapi, Gujarat. This expansion is designed to enhance the company's manufacturing capacity as it acts as an Original Design Manufacturer (ODM) for various beauty and personal care brands. Alongside the factory, Naturis plans to set up a new research and development center in Mumbai and an experience center in the National Capital Region to better serve its brand partners.
Strategy for Portfolio Growth
Beyond building new capacity, Naturis is targeting a diversification of its product portfolio over the next five years. The company plans to enter new categories including men's grooming, color cosmetics, body care, and fragrances. Furthermore, there is a strategic focus on expanding its presence in the Over-The-Counter (OTC) pharmaceutical segment and increasing its export activities.
For investors monitoring the beauty and personal care sector, this development highlights the growing interest in Indian contract manufacturing companies that provide end-to-end solutions for consumer brands. Because Naturis operates as an ODM, its financial performance is closely tied to the success and volume growth of the brands it serves.
Investors may track the timeline for the Vapi plant commissioning and the subsequent impact on the company’s operating margins. Since this is the company's first major external funding round, the management's ability to efficiently allocate this capital while maintaining profitability in a highly competitive and fragmented personal care market will be a key factor in its long-term business trajectory.