Personal care startup Nat Habit has raised ₹142 crore in a Series C funding round led by Trident Growth Partners. The firm is rebranding to 'Breathe Life' as it pushes for expansion into quick commerce and offline retail. The company is privately held and faces intense competition in the D2C segment.
Personal care startup Nat Habit has secured ₹142 crore in its latest Series C funding round, led by Trident Growth Partners. Alongside the capital infusion, the company has announced a rebranding to 'Breathe Life,' a move intended to help the business transition from a focused Ayurvedic brand into a broader lifestyle proposition. Existing backers, including Bertelsmann India Investments, Mirabilis Investment Trust, and Sharrp Ventures, participated in the round, joined by new investors Physis Capital and Hero Family Office.
The startup plans to deploy the fresh capital to fuel its expansion into new retail channels. Specifically, the company aims to increase its visibility on quick commerce platforms and establish a physical retail presence. A key part of this strategy involves deeper penetration into Tier 2 and Tier 3 markets, where the company sees untapped potential for its natural and fresh-focused product portfolio.
Investors and market watchers should note that Nat Habit is a private company and its shares are not listed on the NSE or BSE. As a result, there is no public stock market reaction or daily share price volatility to track. For those monitoring the company’s progress, the focus lies on its financial health and business execution as it scales.
Financially, the company operates in a challenging environment. In the fiscal year 2025, the firm reported revenue from operations of ₹106 crore, while simultaneously recording a net loss of ₹29 crore. This loss highlights the high operational and advertising costs required to compete in India’s crowded direct-to-consumer personal care market, where established FMCG giants and numerous smaller startups compete for consumer attention.
The company’s future performance will depend largely on its ability to manage these costs while scaling its operations. The shift toward physical retail and quick commerce requires significant capital, which introduces the risk of continued margin pressure. Investors tracking the startup’s trajectory will look for improvements in profitability as the firm attempts to balance rapid growth with financial sustainability. The key monitorable for the business remains its ability to execute its retail expansion strategy without excessively increasing its burn rate.