Myntra Accelerates Creator Commerce: Social Revenue Hits 10%, Fueled by Gen Z

Overview

Myntra has significantly expanded its creator-led commerce, with social commerce now contributing 10% to its total revenue, a 50% jump in four months. The company hosted the first Myntra GlamStream Fest, highlighting its shift to a content-first shopping experience driven by Gen Z. Myntra collaborates with 350,000 monthly creators and aims to triple its creator base within two years, doubling social commerce's contribution to revenue. This strategy capitalizes on the growing influence of content discovery on purchasing decisions.