Marico expects urban demand to accelerate in the second half of FY26, fueled by decreasing inflation and GST rate cuts. The company projects stronger volume growth by FY27 as economic conditions improve. Marico is on track to meet its Rs 20,000-crore revenue goal by 2030, boosted by core volume recovery, international business growth, and strategic diversification. Marico's CEO, Saugata Gupta, highlighted the transformative impact of GST on branded consumption and the company's focus on innovation and distribution.