Whalesbook
New data from Datum Intelligence shows that established Fast-Moving Consumer Goods (FMCG) companies control 65% of sales on quick commerce platforms like Blinkit, outperforming digital-first Direct-to-Consumer (D2C) brands which hold 35%. Despite a wide selection of 2,777 brands, a select few legacy players command the bulk of consumer spending on daily staples, highlighting enduring brand loyalty and trust.