LENSKART's Bold Global Play: Spanish Brand MELLER Lands in India, What It Means Post-IPO!

Author

Simar Singh | Whalesbook News Team

Detailed Coverage:

Lenskart India has officially rolled out the Spanish sunglasses brand Meller across the Indian market, months after its acquisition of the Barcelona-based label. This strategic move significantly enhances Lenskart's collection of premium and fashion-forward eyewear, aligning with its vision to establish a global portfolio of design-centric brands.

Meller, recognized as one of Europe's fastest-growing D2C sunglass brands, boasts a strong following among Gen Z and Millennials in Europe and the U.S. It is known for its distinctive, bold designs inspired by Barcelona's street culture. In the fiscal year 2025, Meller reported revenues of ₹272 crore, with a profit before tax of ₹43.2 crore and an EBITDA margin of 16.3%. Lenskart plans to offer Meller's complete sunglasses range through its app, website, and physical stores, with an initial rollout in 500 selected Lenskart stores targeting fashion-conscious consumers.

This integration is part of Lenskart's broader ambition to build a global house of brands, similar to its existing investments in John Jacobs, Owndays, and Le Petit Lunetier. Peyush Bansal, Co-founder & CEO of Lenskart, highlighted Meller's D2C expertise and international presence as key assets.

The launch coincides with Lenskart Solutions' recent subdued initial public offering (IPO), which saw the stock list with minimal gains. While analysts pointed to valuation concerns and market competition as factors for the tepid debut, they acknowledged Lenskart's long-term growth drivers like its omnichannel presence and subscription model.

Impact: This expansion could bolster Lenskart's market position in the premium eyewear segment in India, potentially driving revenue growth and brand value. The success of integrating Meller could influence investor sentiment towards Lenskart Solutions post-IPO, especially as the company executes its global growth strategy. Rating: 7/10

Difficult Terms: D2C (Direct-to-Consumer): A business model where companies sell their products directly to end consumers, bypassing traditional intermediaries like retailers or wholesalers. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization): A measure of a company's operating performance before accounting for non-cash expenses and financing costs. Profit Before Tax (PBT): A company's profit before any income taxes are deducted. IPO (Initial Public Offering): The process by which a private company first sells shares of stock to the public. Omnichannel: A retail strategy that integrates various channels (online, physical stores, mobile apps) to provide a seamless customer experience. Valuation: The process of determining the current worth of an asset or a company.