Actor Kareena Kapoor Khan has invested an undisclosed amount in D2C footwear brand Fizzy Goblet. The startup, which reported ₹60 crore in revenue for FY26, plans to reach ₹100 crore in the next two years. The brand aims to grow its retail footprint from 16 to 50 stores by leveraging this capital and celebrity partnership.
Fizzy Goblet, a direct-to-consumer footwear company, has secured an equity investment from actor Kareena Kapoor Khan. The actor, who previously endorsed the brand as its ambassador, has now joined its cap table. This transition follows a decade of operations for the company, which began as a traditional jutti brand in 2014 before expanding its catalog.
Financial Context and Growth Targets
The company is targeting a revenue milestone of ₹100 crore within the next two fiscal years. For the financial year 2025-26, Fizzy Goblet reported revenues of ₹60 crore. While the specific investment amount from the actor remains undisclosed, the funding serves to support the brand’s broader growth strategy. Fizzy Goblet previously secured approximately $1.5 million from venture capital firm Accel in 2024. The company’s capitalization table currently includes founder Laksheeta Govil, Kareena Kapoor Khan, Accel, and various angel investors.
Retail and Product Strategy
Fizzy Goblet operates primarily through its own e-commerce platform and a chain of 16 company-owned physical stores located in major cities such as Mumbai, Delhi, Bengaluru, Hyderabad, Pune, Chennai, and Kolkata. The brand’s management has set a goal to expand this retail presence to between 40 and 50 stores within the next two years. Founder Laksheeta Govil has emphasized a cautious approach to this expansion, prioritizing high-quality retail locations over rapid, uncontrolled scaling.
While the brand started with traditional juttis, it has since diversified its portfolio into western footwear including sneakers, loafers, flats, and sliders. Footwear remains the core of the business, accounting for roughly 90% of total revenue. The company is now looking to scale its bags and small leather goods segment to reduce its dependency on footwear and drive further growth. Beyond its domestic operations, the brand maintains an international presence, with export orders contributing approximately 15% of its total online business. These international sales are managed through logistics partnerships with firms like FedEx and DHL.
Investor Considerations
The shift from brand ambassador to equity investor is a strategic move to align celebrity branding with long-term company growth. For investors tracking this space, the primary monitorables will be the company’s ability to successfully scale its store count to 50 locations while managing the associated capital costs. Additionally, the success of the new product categories, particularly bags and leather goods, will be key to meeting the ₹100 crore revenue target. As a D2C player in a competitive footwear market, the company must also navigate potential pressures related to rising customer acquisition costs and the logistical demands of expanding both its offline store footprint and its export operations.