Multi-brand watch retailer Just in Time has crossed the 100-store mark and is aiming for 200 outlets with ₹1,000 crore in revenue by FY27. As a private company, it is using recent growth capital to expand in the premium watch segment, though it faces stiff competition from established retail giants.
Just in Time, an omnichannel multi-brand watch retailer, has announced aggressive growth plans to double its retail network to 200 stores by the end of fiscal year 2027. The company recently hit a milestone of 100 operational stores and is now focusing on increasing its reach across both new and existing Indian cities.
The retailer, which operates under the entity Just-in-time Trading Private Limited, is targeting a revenue of ₹1,000 crore by FY27. Its strategy centers on the 'bridge to premium' watch segment, typically featuring price points between ₹10,000 and ₹2 lakh. This segment has shown resilience in consumer demand, allowing the company to sustain growth even as other retail categories face pressure.
To fund this expansion, the company secured ₹80 crore in growth capital in September 2025, with participation from investors such as Ashish Kacholia. This funding is critical for financing the costs associated with opening new stores, securing inventory, and managing operational expenses. While the company has indicated interest in a future public listing, there is currently no official timeline or public exchange filing regarding an Initial Public Offering (IPO).
Because Just in Time is a private company, it does not trade on the NSE or BSE. This means detailed financial statements, such as profit margins, debt levels, and cash flow, are not available to the public. For those following the broader retail space, the primary monitorables include the company's ability to manage its store-opening schedule and maintain profitability amidst high operational costs.
The watch retail market in India remains highly competitive, with significant presence from established players like Titan Company and Ethos. These incumbents have extensive distribution networks and strong brand recall, which creates a challenging environment for smaller or expanding chains. Additionally, the company’s performance is sensitive to changes in discretionary spending patterns and government regulations regarding import duties on luxury and international watch brands, which can directly impact profit margins and product pricing.