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Founder and Managing Director Raju Chheda explained that Ayushmann Khurrana's appointment as brand ambassador was strategic, noting Khurrana embodies "credibility, individuality and a modern Indian voice." This aligns with JUST IN TIME's commitment to quality timepieces and customer trust, aiming to deepen the brand's connection with a new generation of watch enthusiasts.
CEO Ronak Shah highlighted the newly opened Connaught Place flagship store as vital for the company's growth, with Delhi identified as a primary market. The store demonstrates the scale and customer experience JUST IN TIME aims to deliver nationwide. Founded in Mumbai in 2006, the company now serves over 15 million customers and retails more than 50 international brands, including Rado, Longines, Tissot, Seiko, and Versace.
Beyond retail expansion, JUST IN TIME is diversifying its business model. Building on its focus on omni-channel retailing and approximately 60 stores, the company is venturing into brand licensing within India and developing its own private label offerings. Shah mentioned substantial investment in dedicated brand boutiques for established names like Rado and Seiko, while also actively seeking to attract emerging micro-brands to the Indian market.
Consumer interest in watches has seen a resurgence post-pandemic. Shah observes a shift in perception, with Indians increasingly viewing watches not just as functional time-telling devices but as creative products and distinct style statements, a trend also influenced by the popularity of smartwatches.