Consumer Products
|
Updated on 15th November 2025, 10:53 AM
Author
Satyam Jha | Whalesbook News Team
Balaji Wafers Pvt Ltd has announced its first-ever stake sale, divesting 7% to US private equity firm General Atlantic for an estimated ₹2500 crore. This deal values the Gujarat-based snack maker at ₹35,000 crore. Founder Chandu Virani cited the younger generation's vision and a desire for professionalization and future public listing as reasons for the sale, a strategic shift after refusing a buyout offer in 2014.
▶
Balaji Wafers Pvt Ltd, a prominent Indian snack manufacturer, is set to undergo its first stake sale, transferring 7% ownership to the US-based private equity firm General Atlantic. The transaction is valued at approximately ₹2500 crore, placing the company's total valuation at an estimated ₹35,000 crore.
Chandu Virani, founder and managing director, revealed that he initially preferred not to dilute the company's stake. However, he agreed to the sale to align with the vision of the younger generation and to introduce professional management practices. He believes this infusion of capital and expertise will pave the way for a future Initial Public Offering (IPO).
Balaji Wafers has a rich history, starting from humble beginnings in Rajkot four decades ago. The Virani brothers built the company into a significant player in the Indian snack market, with an annual revenue of ₹6,500 crore and multiple state-of-the-art manufacturing facilities across India.
This stake sale marks a significant strategic move for Balaji Wafers, especially given that Virani had rejected a multinational company's buyout offer in 2014. The current sale is driven by growth ambitions and a proactive approach to professionalizing the business.
Impact: This news is significant for the Indian consumer goods sector and the broader investment landscape. The potential future IPO of Balaji Wafers could offer new investment opportunities. The entry of a global PE firm like General Atlantic signals confidence in India's growth story and the snack food market. It also highlights the generational shift in family-run businesses embracing external investment for expansion and professionalization. Rating: 8/10
Difficult Terms: Private Equity Firm: An investment firm that pools money from investors to buy and manage businesses that are not publicly traded on a stock exchange. They aim to improve the business and sell it later for a profit. Stake Sale: The act of selling a portion of ownership in a company. Dilute Stake: To reduce one's percentage of ownership in a company by issuing new shares. IPO (Initial Public Offering): The process by which a private company becomes public by selling its shares to investors on a stock exchange for the first time. Valuation: The estimated worth of a company.