Whalesbook
India's FMCG market saw a rebound in October, with value growth reaching 6.8% after a moderation in the previous quarter. This resurgence was primarily driven by an urban revival, with growth at 6.3%, fueled by increased product affordability due to GST cuts. Key categories like personal care, dairy, and chocolates reported strong year-on-year gains, while beverages and packaged foods lagged. Experts anticipate further growth as the full impact of GST reforms unfolds.