India's E-commerce Giants Declare Compliance Against Deceptive 'Dark Patterns'

Overview

Twenty-six major e-commerce companies in India, including Flipkart, Zomato, Swiggy, and Reliance's JioMart, have self-declared compliance with government guidelines aimed at preventing 'dark patterns'. These are deceptive online design practices that mislead consumers. Companies confirmed through audits that their platforms are free from such manipulative user interface designs, signalling a commitment to consumer transparency and ethical digital practices.