Whalesbook
Fast-food chains in India are moving beyond low prices and localized menus to embrace premium ingredients and gourmet offerings. This strategic shift aims to tap into higher profit margins, attract a more discerning customer base, and upsell to existing patrons. Major players like Domino's, with its sourdough pizzas, and Papa John's are leading this evolution, responding to growing consumer demand for quality and differentiated experiences in the expanding Indian food services market.