Whalesbook
Diversified conglomerate ITC Ltd is aggressively expanding its '24 Mantra Organic' brand to capture a larger share of India's ₹10,000-crore organic food market. The company is enhancing domestic distribution, targeting exports to Europe and other key overseas markets, and integrating Sresta Natural Bioproducts post-acquisition. ITC aims to leverage its strengths to boost farmer incomes and make organic food mainstream.