ITC Limited has fully acquired Sproutlife Foods, the parent company of health-food brand Yoga Bar, by purchasing the remaining 52.5% stake for ₹645 crore. This deal completes a phased buy-out intended to boost ITC’s digital-first, nutrition-led product portfolio. While Yoga Bar has seen strong revenue growth, reaching ₹452 crore in FY26, it remains a small part of ITC’s overall business, making future scaling and competitive positioning the primary areas for investors to track.
ITC Limited has become the sole owner of Sproutlife Foods Private Limited, the company behind the popular health-focused brand Yoga Bar. The FMCG major finalized the purchase of the remaining 52.5% stake for approximately ₹645 crore on September 28, 2026. This transaction concludes a multi-stage acquisition strategy that began in early 2023, officially making Sproutlife Foods a wholly owned subsidiary of ITC.
This move is part of ITC’s broader "ITC Next" strategy, which focuses on diversifying its consumer goods portfolio. By taking full control, ITC aims to better integrate Yoga Bar’s product range—which includes nutrition bars, cereals, and muesli—into its massive national distribution network. The company is looking to transform the brand from a digital-first, niche online player into a mass-market retail product that reaches customers through both online channels and physical stores.
The health-food brand has demonstrated strong financial growth over the last three years. Sproutlife Foods reported a turnover of ₹452 crore for the fiscal year ending 2026, a significant increase from ₹200 crore in FY25 and ₹108 crore in FY24. Including the initial investment of approximately ₹255 crore in earlier tranches, ITC’s total cumulative investment to gain full control of the brand is estimated at around ₹900 crore.
For investors, it is useful to put this acquisition in the context of ITC’s overall size. While Yoga Bar’s growth trajectory is impressive, its current annual revenue of ₹452 crore represents a small fraction—roughly 0.5%—of ITC’s consolidated gross revenue. Therefore, this acquisition is unlikely to have a major impact on ITC’s immediate earnings. Instead, the deal serves as a long-term play to capture a larger share of the growing health-conscious consumer segment in India.
The success of this investment will depend on how well ITC can maintain Yoga Bar’s growth momentum while scaling up. The healthy snacks and nutrition market is highly competitive, with a mix of established FMCG players and agile start-ups all fighting for shelf space and consumer attention. As the brand expands its offline presence, maintaining its premium appeal while managing costs will be a key challenge. Investors may track how effectively ITC leverages its existing supply chain and retail reach to grow this new subsidiary in the coming quarters.