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Hasbro Launches Digital Monopoly App to Engage Younger, Tech-Savvy Consumers

Consumer Products

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Published on 18th November 2025, 11:26 AM

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Author

Satyam Jha | Whalesbook News Team

Overview

Toy giant Hasbro is releasing a digital avatar of its classic board game Monopoly, coinciding with its 90th anniversary. This move aims to attract tech-savvy younger consumers and expand the game's reach, capitalizing on the sustained popularity of board games and the growth of quick commerce as a distribution channel. Hasbro India sees this app as a way to connect with modern families and children.