Graviss Group, known for operating Baskin Robbins in India, is reportedly in talks to acquire the franchise rights for Dunkin' from Inspire Brands. This follows Jubilant FoodWorks' decision to end its 15-year partnership due to recurring losses. Investors may monitor how this potential acquisition impacts the group's retail and supply chain operations.
Graviss Group, the Mumbai-based operator behind the Baskin Robbins chain in India, is currently in discussions to take over the India franchise rights for the global coffee and donut brand, Dunkin'. This potential deal follows the decision by Jubilant FoodWorks to return the rights to the global parent, Inspire Brands, marking the end of a 15-year business relationship that concludes on December 31.
Impact of the Franchise Transition
For Jubilant FoodWorks, the operator of Domino's Pizza and Popeyes, the exit from the Dunkin' brand is expected to have a minimal impact on its overall financial health. In fiscal year 2025, Dunkin' outlets contributed only 0.61% to the company's total revenue, while generating losses of approximately ₹19.1 crore. By offloading this segment, the company aims to streamline its focus toward its more profitable core businesses.
Strategic Fit for Graviss Group
If the acquisition proceeds, Graviss Group could leverage its existing infrastructure in the food and beverage sector to revitalize the brand. The group has managed Baskin Robbins in India since 1993 and holds full rights in the SAARC region since 2007. Furthermore, its experience with 'The Brooklyn Creamery,' a brand focused on lower-calorie ice-creams, suggests a potential strategy shift for Dunkin'. Market experts anticipate that a new operator might focus on localizing the menu, introducing Indian-centric dessert options, or adding health-conscious offerings to address the challenges the brand faced under its previous management.
Business Context and Monitoring
Graviss Foods, the division managing these culinary interests, reported revenues of ₹354 crore in FY25. Beyond its food operations, the Graviss Group maintains a diversified portfolio, including real estate and hospitality interests such as the InterContinental Marine Drive in Mumbai. For investors and industry followers, the key monitorable will be the final terms of the franchise agreement and the operational changes implemented to turn around the brand's performance in a highly competitive Indian quick-service restaurant market. The transition of the supply chain and the ability to scale the store footprint effectively will determine whether this acquisition provides long-term value to the group's retail division.