Whalesbook
Global consumer giants like PepsiCo and L'Oreal are launching premium foreign brands in India to tap into evolving Indian consumption patterns and a growing demand for high-quality products. This move is driven by rising incomes and the impressive growth of direct-to-consumer (D2C) brands, which are challenging established players. Indian FMCG companies are responding by introducing new brands and acquiring D2C businesses to maintain market relevance amidst this dynamic landscape.