FirstCry's Stunning Comeback! Loss Narrows Drastically, Revenue Soars – Is This a Game Changer?

Author

Aditi Singh | Whalesbook News Team

Detailed Coverage:

FirstCry, operated by Brainbees Solutions, has shown robust financial improvement in the second quarter of fiscal year 2026. The company narrowed its net loss by 20% to Rs 50.5 crore, down from Rs 62.9 crore in the same period last year. This achievement was bolstered by a 10% year-on-year increase in revenue from operations, reaching Rs 2,099.1 crore, fueled by steady customer demand in both online and physical stores. Total income, including other income of Rs 38.2 crore, stood at Rs 2,137.3 crore. Total expenses saw a controlled rise of 10% to Rs 2,036.9 crore. A key highlight is the 51% surge in adjusted EBITDA, reaching Rs 120.8 crore, signaling stronger operational profitability. Gross Merchandise Value (GMV) expanded by 11% to Rs 2,819.2 crore, supported by an 11% rise in unique transacting customers to approximately 1.1 crore. The India multi-channel business contributed Rs 1,381.1 crore in revenue with an 8% growth, while the international segment posted Rs 235.7 crore, up 13%. GlobalBees, the roll-up brand subsidiary, added Rs 493 crore in revenue. Procurement remained the largest expense, at 61% of total costs.

Impact This news signifies a positive turn for FirstCry, demonstrating its ability to control costs and grow revenue effectively. For investors in the retail sector, it suggests resilience and potential for future profitability in the kidswear segment. Rating: 7/10

Difficult terms: Adjusted EBITDA: Earnings Before Interest, Taxes, Depreciation, and Amortization, adjusted for certain non-recurring or non-operating items. It's a measure of a company's operational profitability. GMV (Gross Merchandise Value): The total value of merchandise sold over a given period, not adjusted for returns, cancellations, or other items. It represents the total sales generated by a platform. Omnichannel: A retail strategy that integrates different shopping channels (online, physical stores, mobile) to provide a seamless customer experience. Roll-up brand subsidiary: A company that acquires and integrates multiple smaller brands under a single umbrella, aiming for economies of scale and broader market reach.