Fidelity's Strategic Divestment from ABFRL
Fidelity Blue Chip Growth Fund offloaded 2.15 crore equity shares, representing a 1.76 percent stake, in Aditya Birla Fashion and Retail Ltd (ABFRL) on January 20. This sale, valued at approximately ₹142.63 crore, occurred at an average price of ₹66.2 per share. The fund had previously held a 1.94 percent stake in ABFRL as of September 2025.
Exit from Lifestyle Brands
Concurrently, the fund also divested its nearly entire holding in Aditya Birla Lifestyle Brands. It sold 2.36 crore equity shares, constituting 1.94 percent of paid-up equity, for ₹260.67 crore. The selling price for these shares was ₹110 per share, indicating a near-complete exit from this segment as well.
Societe Generale Steps In
In parallel trades, institutional investor Societe Generale – ODI acquired 74.97 lakh shares, or a 0.61 percent stake, in Aditya Birla Fashion and Retail. The transaction was executed at ₹65.78 per share, amounting to ₹49.31 crore, suggesting a strategic interest in the stock despite Fidelity's sell-off.
Market Reaction
Aditya Birla Fashion and Retail shares experienced a sharp correction following these developments. The stock hit its lowest level since August 2023 intraday before closing 5.62 percent lower at ₹67.85 on the NSE. Aditya Birla Lifestyle Brands shares also saw pressure, closing down 2.32 percent at ₹113.24.
Avana Electrosystems Activity
Elsewhere in bulk deals, Avana Electrosystems, a manufacturer of control and relay panels, saw significant price appreciation on its first day of trading on the NSE, rising 36.1 percent to ₹80.30. Several investors, including Fortune Hands Growth Fund Scheme I, Venkata Nagaraju Padala, Gautam Fatehpuria, and Gunavanth Kumar G (HUF), collectively acquired over 6.4 lakh shares in the company.