Eurofragance has appointed former Godrej Industries executive Shekhar Srinivasan as its Managing Director for India to oversee local manufacturing plans. This leadership change marks a strategic push for the Barcelona-based fragrance house to deepen its footprint in the competitive Indian personal and home care markets.
Eurofragance, a Barcelona-based fragrance company, has appointed Shekhar Srinivasan as its new Managing Director for India, effective August 4, 2026. This leadership change is a key part of the company’s efforts to strengthen its operational presence in the country, where it has been active since 2018.
Leadership and Strategic Expansion
Shekhar Srinivasan joins the firm with over 20 years of experience in specialty chemicals and consumer goods. His most recent position was as Global Business Head at Godrej Industries (Chemicals), where he focused on managing international product portfolios. His professional background also includes roles at companies such as DSM-Firmenich, Ingevity India, and Aranca. Given his history in chemicals and fragrance, the company expects him to lead its next phase of growth in India.
One of the most important aspects of this new role is the planned establishment of a local manufacturing facility. Currently, Eurofragance serves the Indian fine fragrance, home care, and personal care segments through a team of over 50 employees. By setting up its own manufacturing site, the company aims to move beyond its existing global production model—which includes sites in Spain, Singapore, and Mexico—to better serve local demand and potentially reduce logistics costs.
Market Context and Business Focus
Eurofragance operates in the business-to-business sector, providing scent solutions for various consumer brands. The Indian fragrance and personal care market has seen rising competition as both global players and local brands invest in expanding their reach. For Eurofragance, succeeding in India involves competing against established global fragrance houses that also have significant research and manufacturing operations in the region.
Investors and industry observers will likely monitor how the company manages the capital spending required for a new manufacturing plant. Building such facilities involves risks, including potential construction delays, cost overruns, and the challenge of reaching optimal production levels to justify the investment. Furthermore, the company will need to ensure that its localized production can successfully meet the specific scent preferences and quality standards required by the Indian consumer market.
While Eurofragance is a privately held entity and does not trade on public stock exchanges, its investment in Indian manufacturing reflects a broader industry trend where global specialty chemical and fragrance companies are increasingly shifting production to Asia to be closer to high-growth consumer markets. The next major update to track will be the announcement of the specific location, investment amount, and the expected timeline for the new manufacturing facility to become operational.