Decathlon India aims to hit ₹1,000 crore in revenue from its premium running brand, Kiprun, by 2030. The company is investing 100 million euros to expand its local manufacturing footprint, which now accounts for 60% of its total revenue. This strategy taps into the rising demand for professional athletic gear in India.
Decathlon India has set a growth target of ₹1,000 crore for its premium running sub-brand, Kiprun, by 2030. This goal follows a sharp increase in organized running events across the country, which have grown from roughly 600 events in 2018 to over 2,000 today. As Indian consumers increasingly seek professional-grade athletic equipment, the retailer is positioning itself to capture a larger share of a market projected to reach $4.9 billion by 2034.
To support this growth, the company is injecting 100 million euros into its Indian operations. A key part of this strategy is deepening its local manufacturing base. Currently, 60% of Decathlon India's total revenue comes from products made within the country, and approximately 50% of the footwear sold in its stores is domestically manufactured. By focusing on local production, the company aims to improve its supply chain efficiency, reduce dependency on imports, and potentially manage costs more effectively in a competitive retail landscape.
While Decathlon has traditionally been known for affordable sports gear, the push toward the Kiprun brand represents a move into a more premium segment. This puts the company in direct competition with global athletic footwear giants like Nike, Adidas, and Puma, which have historically dominated the high-end running market in India. Decathlon’s challenge will be to maintain its value-for-money reputation while successfully scaling its premium offerings.
Beyond production, the company is maintaining an steady physical and digital expansion. It currently operates 132 stores across India and plans to add roughly 10 new outlets every year. Additionally, the brand is integrating its retail network with quick commerce platforms and enhancing its direct-to-consumer infrastructure to offer two-hour delivery services in major urban markets. This omni-channel approach is designed to help the brand reach customers faster and stay relevant as shopping habits shift.
For investors and industry observers, the key monitorables will be whether the company can successfully scale its premium Kiprun range without diluting its margins, and how effectively it navigates the competitive pressures in the high-end sportswear segment. The ability to maintain operational efficiency while executing its manufacturing expansion will also be a critical factor in achieving the long-term revenue goals.