Lifestyle-tech brand DailyObjects aims for ₹400 crore in net revenue by FY27 as it scales its offline presence. The company is planning a network of 150 stores to support this growth. As a private entity currently working toward EBITDA profitability, the firm is navigating a competitive market with significant investments in both technology and physical retail expansion.
DailyObjects, a private lifestyle and technology accessories brand, has announced plans to reach ₹400 crore in net revenue by the 2027 fiscal year. This target is part of an aggressive expansion strategy that includes growing its offline retail presence to 150 stores. The company, which is not listed on the stock exchanges, is looking to significantly increase its scale from the reported ₹111.2 crore revenue in FY25.
The management expects to close the current fiscal year (FY26) with revenues between ₹215 crore and ₹220 crore. While the company is scaling rapidly, it is also focused on reaching EBITDA profitability by FY27. Financial filings indicate that in FY25, the company reported a net loss of approximately ₹15.9 crore, highlighting that the business is currently prioritizing market share and infrastructure development over immediate bottom-line profits.
Offline Expansion and Retail Strategy
The shift toward offline retail is a key pillar of this growth plan. The company currently operates 13 exclusive brand outlets and plans to scale this to 150 locations in the coming years. By building its own retail presence, DailyObjects aims to reduce its dependence on online channels, which currently generate the majority of its sales. The brand is also eyeing specific high-traffic locations, including airports, to reach premium consumers.
The company’s product strategy revolves around its lifestyle-tech positioning. It manufactures approximately half of its products in India and the remainder in China. The company continues to invest in design and engineering for its proprietary ecosystems, such as the modular charging lines, to differentiate itself from low-cost alternatives.
Business Risks and Market Context
Operating a large offline retail network involves significant capital expenditure and fixed operating costs, which can impact cash flow if store-level profitability is not maintained. The lifestyle accessories segment in India is highly competitive, with both established global brands and smaller, agile local players vying for market share.
Because DailyObjects is a private company, it relies on external funding to finance its growth and cover operating losses. The next important steps for the company will be the successful execution of this retail store rollout and the ability to maintain demand for its premium products. Observers and stakeholders will likely monitor how the company balances its aggressive physical expansion with the need to achieve and sustain profitability in the coming years.