Lifestyle brand DailyObjects plans to reach ₹400 crore in revenue by FY27 by scaling its offline store network to 160 locations. The company expects to achieve operating profitability by the same period while expanding into Tier-II cities and international markets.
Detailed Coverage
DailyObjects, a direct-to-consumer lifestyle accessories brand, is shifting its business strategy by aggressively scaling its offline presence. The company aims to grow its revenue to ₹400 crore by the end of fiscal year 2027, supported by a target of 150-160 exclusive brand outlets. This goal represents a significant transition for the company, which began as an online-only platform.
Scaling Physical Retail Footprint
The company currently operates 13 physical stores and intends to open 30-35 new outlets in the current fiscal year. According to CEO Pankaj Garg, the firm is targeting high-traffic locations such as malls, airports, and technology parks. Beyond major metropolitan areas, the expansion strategy includes entering Tier-II and smaller cities, including Indore, Lucknow, Patna, and Surat. This regional growth follows data showing that 35-40% of the company's existing online sales already originate from Tier-III and Tier-IV locations.
Financial Targets and Operational Strategy
DailyObjects expects to hit approximately ₹220 crore in revenue for FY26. Management has projected the company will reach operating profit—measured as EBITDA—by the end of FY27. Currently, the company maintains a modest EBITDA burn of 2-3%. The firm's business model relies on a mix of in-house and partnered manufacturing; bags represent 40-45% of total revenue and are produced in the company's own Indian factory. In contrast, technology accessories are sourced through domestic partnerships, a model the company plans to maintain for the near term.
International Aspirations and Future Outlook
Looking beyond the Indian market, DailyObjects has identified early demand in the United States, currently processing about 1,000 monthly orders without formal marketing efforts in the region. A more structured international expansion plan is expected to be finalized by the end of the year. While the company has mentioned that an initial public offering may be considered, management currently views this as a long-term goal for the next three to four years.
Investors may monitor the company's ability to maintain store profitability as it scales its footprint significantly. Key factors to watch include the pace of new store openings, the sustainability of demand in smaller cities, and the company's progress toward achieving operating profitability by FY27. As a private entity, DailyObjects’ financial performance is not reflected in public stock exchanges, so interested parties should track company-provided growth updates and operational milestones in future disclosures.