Noida-based watch startup Bruno Milano has raised ₹7.5 crore in a funding round led by Sauce VC and Titan Capital. The company plans to use the capital to scale its direct-to-consumer operations and launch new design collections. This move highlights the growing investor interest in India’s niche, design-focused watch market.
Bruno Milano, an early-stage direct-to-consumer watch brand, has successfully raised ₹7.5 crore in a funding round led by Sauce VC. The investment round also included participation from Titan Capital and several angel investors, including Roman Saini. Founded in 2024 by industry veterans Rachit Jain and Saurabh Agarwal, the Noida-based startup plans to use this capital to expand its reach across India, introduce new watch designs every quarter, and strengthen its availability on major e-commerce and quick-commerce platforms.
The D2C watch market in India has been witnessing a shift as newer brands attempt to cater to consumers looking for specific design aesthetics without the high price tags associated with traditional luxury brands. Bruno Milano positions its products in the ₹2,000 to ₹5,000 price segment, aiming to fill the space between low-cost mass-market watches and high-end luxury timepieces. By focusing on design-forward collections such as its Vittorio and Duomo lines, the brand is targeting both metro and tier-2 city customers who are increasingly aware of global style trends.
The watch sector in India is highly competitive, featuring a mix of established legacy giants and a growing number of emerging startups such as the Bangalore Watch Company and Jaipur Watch Company. For a young company like Bruno Milano, the primary challenge remains executing its growth strategy while maintaining product quality. The ability to manage supply chains and control costs while spending on expansion will be critical for long-term sustainability.
Because the company is privately held, it does not face the same public market scrutiny as listed watchmakers. However, the business faces the inherent risks common to early-stage consumer startups, such as intense competition for market share and the need to consistently prove demand for new designs. As the brand scales, stakeholders will likely monitor its ability to maintain profit margins while navigating the high marketing and acquisition costs typical of the e-commerce landscape. The upcoming quarterly product launches will serve as a key test of whether the company can successfully retain consumer interest in a crowded market.