Consumer Products
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Updated on 10 Nov 2025, 07:16 am
Reviewed By
Abhay Singh | Whalesbook News Team
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Motilal Oswal has upgraded Britannia Industries to a 'Buy' rating, setting a target price of Rs 7,150, suggesting a potential 16% upside. The brokerage firm sees improving growth prospects for the biscuit major, supported by several key factors. Firstly, input costs are easing, which helps margins. Secondly, the Goods and Services Tax (GST) rate on key packaged food categories has been revised downwards from 18% to 5%, a move that is expected to boost volume growth and narrow the price gap between organized and unorganized players, benefiting Britannia, especially its popular Rs 5 and Rs 10 price packs. Thirdly, consumption is showing renewed strength, with rural markets outperforming urban ones. Britannia anticipates the transitional GST impact to normalize by the December quarter. The company has maintained tight cost control, with employee expenses declining due to a devaluation in the SAR currency and other expenses falling. Advertising and promotion spending is also normalizing. Motilal Oswal projects revenue to grow at an 11% CAGR and profit at a 16% CAGR between FY25–FY28, with EBITDA margins expected to stabilize around 19%.
Impact: This upgrade and positive outlook are likely to positively influence Britannia Industries' stock price, potentially driving it towards the Rs 7,150 target. It also signals confidence in the broader Indian packaged foods sector, which could attract investor attention. Rating: 8/10.
Difficult Terms Explained: * **GST (Goods and Services Tax)**: A comprehensive indirect tax levied on the supply of goods and services in India, replacing multiple previous taxes. The reduction from 18% to 5% makes products more affordable. * **Input Costs**: The expenses incurred to produce goods, such as raw materials, labor, and manufacturing overheads. * **Consumption Tailwinds**: Factors that support and encourage consumer spending. * **Transitional GST Impact**: Temporary adjustments and disruptions faced by businesses due to changes in GST rates or regulations. * **Grammage**: The weight or measure of a product. * **Organised Players**: Formal businesses with established structures, legal compliance, and greater market presence. * **Unorganised Players**: Smaller, informal businesses that may lack formal structures and compliance. * **EBITDA Margin**: A profitability ratio measuring operational efficiency by dividing Earnings Before Interest, Taxes, Depreciation, and Amortization by revenue. * **CAGR (Compound Annual Growth Rate)**: The average annual growth rate of an investment over a specified period, assuming profits are reinvested. * **SAR devaluation**: A decrease in the value of the SAR currency relative to other currencies, which can reduce the cost of expenses denominated in SAR when reported in Indian Rupees. * **A&P Spending (Advertising and Promotion)**: Expenditures by a company to market its products and services. * **Price Packs**: Specific pricing tiers for products, like Rs 5 or Rs 10 packs, designed for mass accessibility.