BlueStone Jewellery and Lifestyle shares surged 43% in two days following strong Q1FY27 growth. The company reported a 49% revenue jump and improved margins, attracting investor interest. The stock is currently trading at a record high of ₹872.60 amid significantly increased trading volumes.
Detailed Coverage
BlueStone Jewellery and Lifestyle shares reached a new peak of ₹872.60 on the BSE, extending a sharp rally that saw the stock jump 43% in just two trading sessions. The company’s stock has now gained 67% over the past month, moving significantly ahead of the broader market, which has seen limited movement during the same period. This recent performance marks a recovery of 118% from the 52-week low of ₹400 recorded in February 2026.
Trading Activity and Investor Interest
Market participation in the stock has increased sharply, with daily trading volumes jumping 18 times above normal levels. Approximately 24.9 million shares, or about 16.3% of the company's total equity, were traded across the NSE and BSE. Among the notable shareholders is Sunil Kant Munjal, Chairman of Hero Enterprise. According to June 2026 shareholding data, Munjal maintains a 3.65% stake in the company, amounting to 5.56 million shares, after a minor reduction of 85,000 shares during the last quarter.
Q1 Financial Performance and Expansion
The company, which operates as a digital-first jewelry retailer, reported a 49% increase in revenue for the first quarter of the 2027 financial year. A key contributor to this growth was a 39% rise in same-store-sales, a metric that measures revenue from stores open for more than a year. The company’s operating profit margin, or EBITDA margin, improved by 273 basis points compared to the same period last year. While the retailer reported an adjusted loss of ₹12.9 crore for the quarter—largely due to higher depreciation costs from its aggressive store expansion strategy—this is a notable improvement over the ₹51.1 crore loss reported in the first quarter of the previous fiscal year.
Outlook and Expansion Strategy
BlueStone plans to continue its expansion with a target of adding 75 to 80 new stores every year. Management has expressed expectations of sustaining a 30% growth in same-store-sales and achieving a 20% overall revenue growth. Analysts have pointed to the consistent performance across both older and newer store formats as a supporting factor for this growth. The long-term profitability goal for the company includes reaching an EBITDA margin of 14% by the 2028 financial year.
Investors tracking the stock will likely monitor the company’s ability to manage its store-related costs while scaling up. Future updates on the pace of store openings, the sustainability of same-store-sales growth despite potential fluctuations in gold prices, and the company's progress toward achieving its long-term profit margin targets will be key factors for the market.