Whalesbook
Black Friday, a major Western shopping event, is rapidly gaining traction in India. Brands and online platforms like Tata CLiQ, Nykaa, Myntra, and Croma are using it to liquidate inventory and attract shoppers with deep discounts between Diwali and winter sales. This trend is significantly reshaping retail strategies, boosting e-commerce, and increasing the number of annual sales days in India, with significant growth expected.