Bira 91's parent company, B9 Beverages, is in an existential crisis, grappling with ₹1,900 crore in losses and ₹965 crore in debt. Its largest shareholder, Kirin, and lender, Anicut, have taken control of a subsidiary, while hundreds of employees demand the founder's ouster over governance issues. The company urgently needs emergency capital, with founder Ankur Jain facing significant challenges to revive the brand amidst potential investor exits and financial turmoil.